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Architects of World-Class
Experiences


We transform complexity into great UX that drives productivity and growth. 

Stratgic UX Vision

Aminda carefully balances your strategic business objectives with your user's needs and development capabilities to transform business complexity into innovative and intuitive experiences that people love to use everyday.

Engaging Experiences

Engaging UX doesn't just happen, it's the result of a clear and focused effort of empathizing with users to understand and meet their needs within an adaptive and personalized environment.

Keeping it Simple 

Aminda's visionary architects are experts at designing systems and products that delight users with deep functionality and rich data, while keeping their experience highly intuitive and refreshingly simple.

What Our Clients Say

“James led the complete re-design of Morgan Stanley’s BigMAC trading operations platform, turning our aging legacy system into a process-oriented solution that allows our trading assistants, managers and support clerks to increase their productivity while reducing costly errors. He confirmed my belief in a UX-first approach to software development, and I highly recommend that others trust his leadership to transform their enterprise applications!”

“It was his knowledge of securities trading and entrepreneurial experience designing/implementing an automated trading system through his company Aminda that set his work apart. Serving as Information Architect/Design Lead, James was responsible for the long-term design vision of Fidelity's active trader platform, in addition to the complete re-design of Fidelity's Wealth-Lab Pro automated trading platform. Through his leadership and teamwork, James has energized his clients and colleagues. He sets an example of hard work, innovation and collaboration.”

Discuss your project with us

Send us a note to discuss your project goals and learn more about our strategic vision, solution modeling, UX design, user testing and prototyping services.