Engaging UX doesn't just happen, it's the result of a clear and focused effort of empathizing with users to understand and meet their needs within an adaptive and personalized environment.
Aminda's visionary architects are experts at designing systems and products that delight users with deep functionality and rich data, while keeping their experience highly intuitive and refreshingly simple.
“James led the complete re-design of Morgan Stanley’s BigMAC trading operations platform, turning our aging legacy system into a process-oriented solution that allows our trading assistants, managers and support clerks to increase their productivity while reducing costly errors. He confirmed my belief in a UX-first approach to software development, and I highly recommend that others trust his leadership to transform their enterprise applications!”
“It was his knowledge of securities trading and entrepreneurial experience designing/implementing an automated trading system through his company Aminda that set his work apart. Serving as Information Architect/Design Lead, James was responsible for the long-term design vision of Fidelity's active trader platform, in addition to the complete re-design of Fidelity's Wealth-Lab Pro automated trading platform. Through his leadership and teamwork, James has energized his clients and colleagues. He sets an example of hard work, innovation and collaboration.”