Aminda is helping SapientRazorfish provide exceptional UX/visual design leadership for their priority Goldman Sachs account, supporting the complete re-design of the client's Private Wealth Management responsive mobile/web application.
Our Principal Architect directed NTT Data's 5-member UX team to deliver a long-term strategic vision for their consumerism division's healthcare and insurance benefits digital platform, along with critical tactical designs to support new client engagements.
Aminda architects are leading the strategic vision and UX design of a new service that connects local travel planners to travelers based on each traveler's personal interests and travel goals. Using Lean-UX principles. Aminda iteratively refined the product direction and user-validated the designs.
It's not easy to make Conversational AI an engaging experience, it takes careful design to infuse intelligent personalization with empathy and emotion. Aminda's architects have designed and prototyped a new AI system that learns from both experts and consumers through proactive convesation.
When Lazard needed a bond research platform to satisfy the unique needs of both traders and executive bankers, Aminda leveraged its iterative design approach to guide the stakeholders to a solution that eliminated their roadblocks, simplified business processes and increased their daily performance.
When Expense Consulting needed a complete web solution to support their established consulting business, Aminda created a holistic strategic vision that guided their transformation into a scalable business, leveraging conceptual models, customer journeys, and Lean Startup principles.
Aminda used strategic design thinking to lead the creation of a business-critical operations platform that met the needs of a diverse user base, and in the process established design patterns that now served as a company standard across multiple enterprise solutions.
Leveraging design patterns that Aminda previously established, innovative solutions were achieved with a complete re-design of their sales ticketing platform to meet the needs of sales desks throughout the organization.
Aminda led the strategic vision effort that re-imagined an extensible platform to support the dynamic needs of Morgan Stanley's Securities Lending desk while providing a consistent and intuitive experience.
Aminda architected and designed a new vision for empowing retail service center representatives with everything they need to provide customers and clients with great service experiences.
At Bloomberg's request, Aminda outlines an iterative and phased User Experience design process with an example from their business-to-business securities monitoring platform.
Aminda's architects incorporated the Goldman Sachs culture of excellence throughout the design of their business-critical InfoCenter that solved the mobile/web needs of their top investment bankers, enhancing their business relationships and deal opportunities.
Supporting MassMutual's diverse employee base, Aminda designed a SharePoint-based enterprise portal for their experts to easily capture and classify their knowledge artifacts while providing intuitive access for all their employees.
Aminda's Principal Architect served as VP Product Development and Consulting Services to transform the company’s TeamThink rule-based best-practices software from a pilot e-learning system into McKinsey&Company's flagship product.
Supporting Moody's enterprise platform transformation, Aminda helped re-envision their business-critical software to balance higher usability with technical extensibility.
A person's medical records are deeply private and important information for each individual. Therefore, Aminda used empathy as the foundation of its design to create a satisfying personal experience that valued and protected their sensitive information.
Aminda's expert leadership orchestrated a complete system re-design after multiple failed attempts by big consulting firms. Taking all stakeholder's feelings and needs into consideration and designing a common semantic model was the key to success.
Our digital architect invented a better way to test and compare trading strategies online by listening carefully to the feeling and needs of both retail consumers and trading professionals. US Patent #8,051,000 for Trade Strategy Monitor Platform.