open source web page maker

Our Design Principles

Empathy. Simplicity. Consistency. Feedback. Predictability. Learnability. Clarity.

Empathy

Engaging experiences happen through Design Thinking when we put ourselves in the user's mind to deeply understand their needs, desires, actions and emotions.

Simplicity

Simplicity in both function and form has proven to be one of the critical design principles that enables the most productive and intuitive enterprise experiences. 

Consistency

Enterprise systems need to exhibit consistency of language, layout, functionality and form in order to reduce complexity and eliminate unnecessary mental processing.

Feedback

To maximize productivity, business users need to have immediate and relevant feedback in response to their actions.

Predictability

The most effective web, mobile, desktop and voice applications are predictable to their users, allowing them to quickly access deep functionality and understand rich data.

Learnability

Great design provides clues and reminders so users can easily learn and remember how to accomplish their tasks when they return.

Clarity

Clear, understandable and unambiguous metaphors and language are critical to the success of rich interactive experiences.

Discuss your projects with us

Send us a note to discuss your project goals and learn more about our strategic vision, solution modeling, UX design, user testing and prototyping services.